Digital Signage refers to the integration of hardware and software
technologies to remotely deliver impactful communications to networked
locations. Through full motion video and sound, custom and dynamic content,
and the ability to quickly and easily change messages, Digital Signage has
become a critical element to the marketing mix of many organizations.
Digital Signage offers a cost effective alternative to traditional printed
signs. Digital signs are typically an LCD or plasma display panel, that can
be controlled electronically using a computer or other device, allowing
individuals or groups to remotely change and control their content,
typically through an Internet connection. Touch screens can easily be
integrated in to a Digital Signage solution, enhancing the customer
experience while collecting valuable marketing data.
Digital Signage is used for many different purposes including: Delivering
information, Advertising, Enhancing the Customer Experience, Influencing
Behavior, and Brand Building.
