New York City Wine Retailer Gets Great Buzz with SeePoint Kiosks
Neww York, NY – Thursday, December 02, 2004 – New York City wine retailer Discovery Wines recently opened to acclaim – receiving great reviews from The New York Times, New York Magazine, the New York Sun and Time Out New York – in part based on Discovery Wines’ innovative retail approach, including touch screen kiosks manufactured by SeePoint Technology.
Described by press as a “futuristic wine emporium” and “Pottery Barn for vino,” Discovery Wines features 7200 bottles of wine in its 3400 square foot, gallery-like space. New York Magazine recently named Discovery Wines one of the city’s best stores, giving a nod to the bar code scanning kiosks that provide everything from food suggestions to pictures of the growers.
“What really sets Discovery Wines apart,” writes Peter Hellman of the New York Sun, “is easy to miss at first glance: the 11 video kiosks discreetly spread around the shop. Swipe any bottle's bar code under the reader beneath the screen, and up pops an informative profile of the wine's origin, grape blend, style, and food matches. Or query food matches on the console and recommended wines will pop up.”
Food writer and cookbook author Andrea Strong agrees. “The real hook here is the unique flat screen wine TVs set up around the store. These wine consoles are amazing information hubs,” writes Strong. “These Wine Hubs are a revolution in wine stores and one that will make sure that with every bottle of wine you drink, you actually learn something. A nice combination.”
Discovery Wines selected SeePoint’s All in One kiosks for their slim profile and modern, aesthetic design. The All in One matches the Madison Avenue boutique feel of the store and complements the rich materials and chrome accents of its interior. The All in One kiosks incorporate a VESA mounting system which facilitates a variety of mounting options and maximizes installation flexibility. The bar code scanners, manufactured by industry leader Symbol, are fully and seamlessly integrated with the kiosk and create a clean, cable-free solution that is easy to install, use and maintain.
“By making a vast array of wine-related information more accessible, the kiosks promote Discovery Wines’ mission to demystify wine for the average consumer,” says Byron Bennet, Discovery Wines partner.
Discovery Wines’ savvy founders appreciate how interactive technology can enhance every aspect of their business. The systems also serve another of the store’s constituencies – its vendors. “This is a point-of-sale marketing tool for wine suppliers,” said Anthony White, one of Discovery Wines’ founders.
About SeePoint
SeePoint Technology is a leading provider of interactive, Internet-ready, fully integrated kiosk systems. SeePoint designs and manufactures interactive information systems that are ideal for government applications, retail services, ticketing systems, public information terminals and customer service applications.
SeePoint offers a full line of standard products with a variety of mounting options, all of which may be customized to maximize branding opportunities and integrated with a full range of peripheral devices. SeePoint also offers full service engineering, design and manufacturing services to create custom developed solutions for customers with unique project specifications.
All of SeePoint’s kiosks unite design, durability, reliability, flexibility, customizability and modularity to bring Internet based information, commerce and communication to the public.
SeePoint has provided interactive display solutions to Billabong, CBS, Consolidated Edison, Deloitte Consulting, Fairmont Hotels & Resorts, Johns Hopkins Medical Center, Los Alamos National Laboratory, the National Constitution Center, Neutrogena, Pfizer, the San Francisco International Airport, the States of New Mexico and Wisconsin and the United States Air Force and Army. Contact SeePoint Technology at (310) 535-9000 or visit www.seepoint.com for more information.
