CBS Adds 75 SeePoint Kiosks with 19 Inch Touch LCD at MGM Grand’s Television City -- Media Company Expands Las Vegas Kiosk Installation After Successful Deployment in 2001
Las Vegas / Nevada – Wednesday, February 15, 2006 – Four years after opening Television City, its groundbreaking television research center and entertainment venue in Las Vegas at the MGM Grand hotel, CBS has added 75 new counter top kiosks designed and manufactured by SeePoint Technology of Redondo Beach, California. CBS’ new kiosk systems feature 19 inch touch LCD screens, allowing the media company to conduct individual, as opposed to group, research sessions.
Visitors to the Television City research center participate in individual research sessions by viewing programming right from the kiosk and then reacting to the content by responding to survey questions on the kiosk. The large, vibrant and crystal clear touch LCD screens integrated with the SeePoint kiosks provide an ideal platform for displaying the content-rich television shows, movies and promotions previewed by CBS at Television City. The SeePoint systems also provide robust and responsive multimedia computing for the most dynamic interactive experience.
The market research conducted at Television City provides CBS with a source of continual interaction with and insight into its television viewing audience. By conducting individual research sessions on the large screen kiosks, visitors no longer have to wait for scheduled group sessions, and CBS can conduct more research sessions and interface with more visitors. The individual research sessions also give CBS the advantage of showing a wider array of content that is better geared to the target audience demographic of the particular programming. Additionally, each SeePoint terminal is linked to the Internet, allowing CBS executives to author and revise questionnaires as well as track viewer response from remote locations on a real time basis.
The Television City research center is available to CBS as well as other Viacom-owned properties, which include MTV, Nickelodeon and Showtime, for market research, tracking of public opinion on programming and promotions, and other development needs. This center will draw on Las Vegas’ tourist base of 37 million annual visitors to assist CBS in developing future programming.
When Television City opened in 2001, CBS conducted the research using 75 of SeePoint’s counter top kiosks with 15 inch touch LCD. The media company conducted group sessions, showing the programming on plasma displays and having visitors respond on the kiosks. In addition to the research terminals, CBS has also installed SeePoint’s VantagePoint freestanding kiosks in the Television City retail outlet. From the kiosks, visitors may register for promotions, enabling CBS to collect additional demographic information from Television City visitors. A variety of merchandise tied to Viacom’s television networks and programming may also be purchased from the VantagePoint kiosks. Additionally, the interactive kiosks provide high-speed access to all of the Viacom Television related websites.
About SeePoint
SeePoint Technology is a leading provider of interactive, Internet-ready, fully integrated self- service kiosk systems. SeePoint designs and manufactures interactive information systems that are ideal for entertainment, marketing and survey applications as well as retail services, ticketing systems, public information terminals and customer service applications.
SeePoint offers a full line of standard kiosk products with a variety of mounting options, all of which may be customized to maximize branding opportunities and integrated with a full range of peripheral devices. SeePoint also offers full service engineering, design and manufacturing services to create custom developed solutions for customers with unique project specifications.
All of SeePoint’s kiosks unite design, durability, reliability, flexibility, customizability and modularity to bring Internet based information, commerce and communication to the public.
SeePoint has provided interactive display solutions to Billabong, Deloitte Consulting, Fairmont Hotels & Res>
