Champ Car Adds Thousands of Fans with SeePoint Interactive Kiosks: Fan Club Activation Kiosks Drive Customer Acquisition in Race Industry
Indianapolis, Indiana – Wednesday, July 12, 2006 – Champ Car is registering thousands of members a week to its official fan club with touch screen kiosks at race events throughout the 2006 season. Starting with the season opening Long Beach Grand Prix in April, more than 2000 race fans at each event have joined the Champ Car Inner Circle Fan Club using interactive fan club activation kiosks by SeePoint Technology of Redondo Beach, California.
The Inner Circle kiosks, which travel with the three-day Festival of Speed that is part of every Champ Car race, allow the league to interact one-on-one with fans during the race weekend and get them into the Fan Club. The fan club activation kiosks provide a unique, low cost form of customer acquisition that capitalizes on the excitement of attending a race.
SeePoint designed the Champ Car Fan Club activation application and kiosks for efficiency and ease of use. To join the Inner Circle at the track, fans need to provide only the most basic contact information, allowing Champ Car to maximize the number of fans that can be added to their database at any event. Once a fan is added to the database, Champ Car can use email to communicate more extensively with members. The freestanding kiosks, manufactured by SeePoint, offer the combination of small footprint, durability and plug and play operation that is necessary for systems that will be packed, shipped and set up again as they travel with Champ Car across the country from race to race.
“The SeePoint kiosks that are in operation at our event streamlines the ability for our fans to get information about our Inner Circle Fan Club,” said Vice-President of Marketing and Sales Will Wilson. “It also gives us more ways to reach our fans as well, allowing us to provide greater information flow to those that demand it.”
In addition to registering fan club members, the kiosks can also be repurposed to facilitate data collection through surveys and to promote the marketing efforts of Champ Car sponsors. The SeePoint kiosks feature easy to replace overhead and center signage so the systems can be boldly yet almost effortlessly re-branded as the use of the kiosks changes. For Champ Car and its sponsors alike, the fan club activation kiosks provide not only a new grass-roots way of marketing to fans but also valuable information about who their fans are.
About SeePoint & the Champ Car World Series
SeePoint Technology is a leading provider of interactive, Internet-ready, fully integrated self- service kiosk systems. SeePoint designs and manufactures interactive information systems that are ideal for entertainment, marketing and survey applications as well as retail services, ticketing systems, public information terminals and healthcare applications.
SeePoint offers a full line of standard kiosk products with a variety of mounting options, all of which may be customized to maximize branding opportunities and integrated with a full range of peripheral devices. SeePoint also offers full service engineering, design and manufacturing services to create custom developed solutions for customers with unique project specifications.
All of SeePoint’s kiosks unite design, durability, reliability, flexibility, customizability and modularity to bring Internet based information, commerce and communication to the public.
SeePoint has provided interactive display solutions to Billabong, Deloitte Consulting, Fairmont Hotels & Resorts, Fuji, the J. Paul Getty Museum, the National Constitution Center, Neutrogena, Pfizer, Polaris ATV, the San Francisco International Airport, the States of New Mexico and Wisconsin and the United States Air Force and Army. Contact SeePoint Technology at (310) 725-9660 or visit www.seepoint.com for more information.
The Champ Car World Series features some of the greatest race car drivers in the world competing in the most diverse and exciting series in the world. Champions Sebastien Bourdais, Cristiano da Matta and Canadian Paul Tracy along>
