Cornelius, NC – Thursday, November 01, 2007 – SPEVCO went high-tech at 2007 NASCAR/BUSCH race series, creating tremendous value for its customers in the process. Working together with SeePoint Technology, they developed a solution that allowed for interactive, self-service, automated lead generation. This solution was implemented for Dollar General’s mobile marketing campaign, “Win a Fast Million” sweepstakes.
Traditionally, 2 inherent issues are associated with lead generation and consumer mobile marketing efforts: 1) they were labor intensive, and 2) prone to transcription error. At times, volunteers or data entry staff would read the information incorrectly or would error while entering the data into company computer systems. These errors lead to some bad consumer information, increasing overall marketing costs across the board. Furthermore, having consumers fill out tear sheets was time consuming, both for the consumer and for the company.
Steven Norris, Director of Information Technology for SPEVCO, looked toward technological innovations for a solution. He needed a quick and concise point of data capture solution; one that would not require additional staff and be easy to operate for consumers. He also required a solution that was durable and reliable, as traveling involved with mobile marketing can take its toll. His searches lead him to discuss solutions with SeePoint Technology.
Working with SeePoint, they developed an automated, self-service product solution that overcame the short-falls of tear sheets, decreased the transaction time for consumers and automated the capture and transfer of consumer data the client. SeePoint’s VantagePoint free-standing kiosk systems included optically clear touch screens, sun-light readable LCDs and lead generation software solution. Traveling to various race events throughout the United States required the need for hard-shell travel cases to protect the units, also provided by SeePoint.
In addition to durable, reliable kiosk hardware, SeePoint’s full line of Remote Services helped SPEVCO achieve better consumer data results. Steven Norris discussed the benefits of the Remote Services, “It captures the consumer’s data, provides feedback to clients regarding answer to questions the application asks and provides a quick method to transfer the captured data from the kiosk to the client.” Essentially, it automates the lead generation process, from consumer-provided data to automatic transfer of mobile data to the company database.
This solution resulted in better consumer data. Moreover, the kiosk automation decreased transaction times for consumers, leading to an increase in consumer information; more leads that are consumer validated, in less time. Steven Norris was very impressed with the results, “SeePoint always did whatever it took to resolve any issues that we were having. They have great customer service and follow-up.”
About SeePoint
SeePoint Technology is a leading provider of interactive, Internet-ready, fully integrated kiosk systems. SeePoint designs and manufactures interactive information systems that are ideal for government applications, retail services, ticketing systems, public information terminals, customer service applications and more.
SeePoint offers a full line of standard products with a variety of mounting options, all of which may be customized to maximize branding opportunities and integrated with a full range of peripheral devices. SeePoint also offers full service engineering, design, consulting and manufacturing services to create custom developed solutions for customers with unique project specifications.
All of SeePoint’s kiosks unite design, durability, reliability, flexibility, customizability and modularity to bring Internet based information, commerce and communication to the public.
SeePoint has provided interactive display solutions to Billabong, Deloitte Consulting, Fairmont Hotels & Resorts, Fuji, the J. Paul Getty Museum, the National Con>
