AVP Uses Digital Signage and Interactive Kiosks for Mobile Marketing
Manhattan Beach, CA – Sunday, July 22, 2007 – Las Vegas, Nevada – The Association of Volleyball Professionals (AVP) launched an interactive marketing campaign, the “Cuervo Cabana,” for Jose Cuervo, the largest sponsor of the AVP. Jose Cuervo, in the 2nd year of a 3 year marketing agreement with the AVP, reaps the benefits of this interactive, mobile marketing solution.
The AVP needed an automated, interactive solution that was durable; they travel to over 18 locations throughout the summer, including 7 beaches. The AVP wanted to add technology & interactivity to their marketing offering. The solution required units that are easy-to-use, both from a setup standpoint and a consumer standpoint. These units would be moved weekly, fork lifted to/from locations and setup in semi-outdoor environments (underneath tent structures). The AVP contracted with SeePoint Technology, to provide mobile marketing kiosks for interactive, semi-outdoor locations.
SeePoint Technology worked with the AVP to manufacture a hardware solution for their interactive marketing needs. SeePoint’s engineers and designers corroborated to launch a Dual Display Model, allowing kiosk interactivity with an additional large LCD display. All power and cable management are resolved by SeePoint’s engineers, leaving no exposed ports, wires or cables, enabling the system to run 24x7x365 in a public environment. The AVP chose SeePoint for its attention to quality, knowledgeable staff and kiosk aesthetics.
The units allowed the AVP to display historical and modern-day volleyball highlights to lure visitors. The visitors then utilize the interactive kiosk system to register for various events and provide consumer information. Combining the digital signage piece with kiosk interactivity implements a powerful tool for lead generation, mobile marketing and customer information.
Jason Fitzgerald, with AVP Marketing, decided to go with SeePoint’s integrated kiosk systems because, “They are durable, stand up to the demands of mobile event marketing; easy-to-use, for our staff and customers; and are able to be repurposed, can be used for another client’s marketing project in the future.”
About SeePoint
SeePoint Technology is a leading provider of interactive, Internet-ready, fully integrated kiosk systems. SeePoint designs and manufactures interactive information systems that are ideal for government applications, retail services, ticketing systems, public information terminals, customer service applications and more.
SeePoint offers a full line of standard products with a variety of mounting options, all of which may be customized to maximize branding opportunities and integrated with a full range of peripheral devices. SeePoint also offers full service engineering, design, consulting and manufacturing services to create custom developed solutions for customers with unique project specifications.
All of SeePoint’s kiosks unite design, durability, reliability, flexibility, customizability and modularity to bring Internet based information, commerce and communication to the public.
SeePoint has provided interactive display solutions to Academy of Motion Pictures, Boston Children Hospital, General Electric, Harvard University, Smithsonian Museum, Kuwait National Cinema, Johnson & Johnson, Department of Homeland Security, Neutrogena, Pfizer, Jet Propulsion Laboratory, and the United States Air Force and Army. Contact SeePoint Technology at (310) 725-9660 or visit www.seepoint.com for more information.
SeePoint is a trademark of SeePoint LLC. Other company names herein may be trademarks of their respective owners.
About AVP
The AVP was established in 1983 and is comprised of the best men's and women's pro beach volleyball players in the U.S. and arguably, the world. The AVP's main goal is to deliver its fans the experience of an amazing athletic contest surrounded by an unforgettable beach party. More than one million people are expected to attend an AVP event in 2007.>
