Motorsports Management International and SeePoint Technology Join Forces to Increase ROI through Mobile Marketing
Los Angeles, CA – Saturday, August 02, 2008 – Given the enormous cost of activation, lead generation and mobile marketing, Motorsports Management International sought a technological solution to automate the marketing process and achieve a greater return on activation dollars. They found SeePoint Technology, LLC and together created an incredible mobile marketing suite of products that increase activation ROI.
The solution had 2 fundamental requirements: 1) it needed to be versatile enough to handle various marketing efforts- including mobile marketing, lead generation, data capturing and interactive activation; 2) It also needed to be durable and mobile enough to transport across the nation and display marketing material in the Midway and Fan Zones. SeePoint’s interactive kiosk solution with high-bright touch screens met or exceeded both requirements.
The solution combines activation software: customer surveys, fan club membership applications, data capturing fields; with durable, customized hardware: free-standing kiosks with high-bright screen and travel cases. Some units include overhead signage and dual-display large LCD screens to increase marketing reach.
Chris Biby, Client Services Manager for Motorsports Marketing International, commented on the results, “Paying staff, training volunteers and transmitting the written customer information cards into a database is increasingly costly. Using a durable kiosk with customized software solutions requires no additional staffing, zero training and customer information is already in a database format. The end result- better customer leads generated at a lower transactional costs. Better Return on Activation dollars.”
Additionally, companies can increase their branding through silk screened bezels, powder coated units in customized color schemes and overhead/cabinetry signage perfect for replaceable print advertising. There is no wonder why more companies are turning to SeePoint, combining all that marketing potential in a solution that comes pre-loaded with the appropriate software, drop-shipped to any location and ready to plug-and-play.
About SeePoint
SeePoint Technology is a leading provider of interactive, Internet-ready, fully integrated kiosk systems. SeePoint designs and manufactures interactive information systems that are ideal for government applications, retail services, ticketing systems, public information terminals and customer service applications.
SeePoint offers a full line of standard products with a variety of mounting options, all of which may be customized to maximize branding opportunities and integrated with a full range of peripheral devices. SeePoint also offers full service engineering, design and manufacturing services to create custom developed solutions for customers with unique project specifications.
All of SeePoint’s kiosks unite design, durability, reliability, flexibility, customizability and modularity to bring Internet based information, commerce and communication to the public.
SeePoint has provided interactive display solutions to Billabong, CBS, Consolidated Edison, Deloitte Consulting, Fairmont Hotels & Resorts, Johns Hopkins Medical Center, Los Alamos National Laboratory, the National Constitution Center, Neutrogena, Pfizer, the San Francisco International Airport, the States of New Mexico and Wisconsin and the United States Air Force and Army. Contact SeePoint Technology at (310) 725-9660 or visit www.seepoint.com for more information.
SeePoint is a trademark of SeePoint LLC. Other company names herein may be trademarks of their respective owners.
About Motorsports Marketing International
Motorsports Management International, LLC (MMI) is the leading motorsports management firm worldwide representing the most recognized names in auto racing and Fortune 500 companies. The services Motorsports Management International specializes in are driver representation, motorsports consultation, program management, and activation.
