Chester, PA – Sunday, August 17, 2008 – Harrah’s Chester, a casino resort with over 100,000 square feet of gaming space, recently installed self-service touch screen kiosk systems, allowing for automated marketing and expand guest service options. These units, placed in the third floor casino area in the atrium, run continually without the need for staff supervision. They extend the property’s ability to market directly to guests, provide a self-service solution for guest activation, and gather customer information for various drawings and giveaways—all via self-service, touch screen terminals.
The kiosks provide multiple benefits to both guest and to Harrah’s Chester. For the guests, they easily gain entry into various drawings and giveaways without having to wait in long lines or question customer service agents. For Harrah’s Chester, their staff members can focus on other, non-automated tasks, thereby providing a greater customer experience to guests. Moreover, as the kiosk systems are unmanned, Harrah’s Chester does not need to train and staff the units, resulting in lower overhead.
Tim Pugh, of Harrah’s Chester, describes the kiosk solution, “The objective of the kiosks is to provide some guest interaction with our promotions, to allow guests to fell part of the experience and to build luck. The interactive kiosks have been a great benefit – they provide several different functions for employees and guests.”
Harrah’s Chester selected SeePoint’s free-standing VantagePoint Print systems for a few important reasons. Primarily, they needed fully integrated kiosk systems that included a touch screen, magnetic card reader, barcode reader and an integrated thermal printer. In addition, Harrah’s Chester needed units that were durable and reliable, as the casino area entertains thousands of visitors weekly. After reviewing kiosk options, they chose the SeePoint VantagePoint Print system. The VantagePoint Print kiosk integrated all of the necessary peripherals into a secure unit with no exposed ports, wires or cables; enabling the system to run 24 x 7 x 365 in Harrah’s heavy-use, public gaming environment.
The SeePoint units are a great addition, improving on the guests’ overall gaming experience. Harrah’s Chester continually markets and obtains guest information via the kiosks, reducing the need to hire new employees. Guests take the initiative to sign-up for various promotions and validate their personal information- allowing Harrah’s Chester to maintain up-to-date customer data- further extending their effective marketing reach with mailers and direct promotions. The kiosk initiative is a tremendous success for Harrah’s Chester- increasing customer satisfaction while lowering overall operating costs.
About SeePoint
SeePoint Technology is a leading provider of interactive, Internet-ready, fully integrated self- service kiosk systems. SeePoint designs and manufactures interactive information systems that are ideal for entertainment, marketing and survey applications as well as retail services, ticketing systems, public information terminals and healthcare applications. SeePoint also offers full service engineering, design and manufacturing services to create custom developed solutions for customers with unique project specifications. All of SeePoint’s kiosks pass strict physical integrity, wireless, and encryption standards. SeePoint’s products unite design, durability, reliability, flexibility, customizability and modularity to bring Internet based information, commerce and communication to the public. For more information, visit www.seepoint.com
Companies of all sizes and across key industries who have recently chosen SeePoint’s interactive kiosk solutions include: Polaris ATV, Fuji Photofilm, Neutrogena, Jet Blue Airways, Billabong, McDonald’s, Blue Cross-Blue Shield, Baxter, Banner Health Care, Mt. Sinai Medical Center, CBS, J. Paul Getty Museum, Academy of Motion Picture Arts & Sciences, Food Network, Smithsonian Institute, Venetian Casino & Resort, Palms Casino Resort, Champ Car, Bank of America, Wells Fargo, 5Point, Federal Credit Union, Agriculture Federal Credit, Union City County Federal Credit Union, Community Savings, Parda Federal Credit Union, WESCO Credit Union, Deloitte, Pfizer, Jet Propulsion Laboratories, Novartis Pharmaceuticals, Caterpillar, NM Dept. of Motor Vehicles Dept. of Homeland Security, Vandenberg Air Force Base, Los Angeles Superior Courts, Chicago O’Hare Intl. Airport, San Francisco Intl. Airport, Air National Guard, Texas A&M University, Florida State University, California Institute of Technology.
Contact Details:
For more information, visit www.seepoint.com
Contact: Jeff Goldstien, SeePoint Technology LLC,
888-587-1777 x106 or (310) 725-9660. Jeff@seepoint.com
*SeePoint is a trademark of SeePoint LLC. All other names mentioned are trademarks, or registered trademarks of their respective companies.
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